Hey Outdoor Unfiltered listeners

welcome!

We’re Crux Retail, partnering with Outdoor Unfiltered to help great outdoor gear stand out through better product displays where it matters most.

Outdoor x Display

Our conversation is about the space between outdoor culture and retail, and how displays can better reflect how people actually experience the outdoors.

It’s about people, environments, and the way outdoor life really feels, and how that gets translated when someone is standing in front of a shelf. This is also about making sure you will feel the adventure right away on the display.

It’s the difference between just seeing gear on a shelf and actually getting a sense of what it’s meant for, what it’s like to use it, where it belongs, and the kind of moments it’s part of when you’re out there.

We’re focused on making that connection feel clearer, more human, and more real.

brand experience

Go outside

and connect

We’re all about getting outside and going on adventure!

Fill out the form below to request our camping cup, built for real outdoor use, and our quick reference guide. A simple way to connect with how we think about outdoor culture and display.

Get a camping cup that is amazing for outdoor use and our quick reference guide!

consistent retail display

rollouts across every store

from pilot programs to nationwide retail rollouts

Whether you're testing a new merchandising concept in a handful of stores or preparing for a rollout across hundreds or thousands of retail locations, Crux Retail helps brands execute retail programs with consistency from concept through installation. Our team combines design, engineering, manufacturing, inventory management, fulfillment, and ongoing program support to ensure every display delivers the same brand experience wherever it's deployed.