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Printing

Printing

Here are three of the most common printing processes used in the retail display industry. Each printing type has its specific uses, influenced by factors such as the quantity needed, the quality of the image, the type of material being printed, and cost considerations.

Digital Printing – This encompasses a variety of methods including small format (for brochures, product cards, labels, etc.) and large format (for large signage, display graphics, banners, wall wraps, etc.). In digital printing, ink is applied directly to the print substrate. Digital printing is environmentally friendly as it produces low amounts of waste material.

Screen Printing – This method transfers ink through a mesh screen onto the printing surface, except in areas made impermeable to the ink by a blocking stencil. Screen printing is versatile and can be used with various materials, including textiles, ceramics, wood, paper, glass, and metal.

Offset Lithography – This is one of the most common types of printing for high-volume needs. It involves transferring an inked image from a plate to a rubber blanket and then onto the printing surface. It’s particularly effective for printing on flat surfaces, including paper, cardboard, and other materials.

Popular printing substrates for retail displays

Styrene
PVC (Expanded PVC or ‘Sintra’)
Paper
Corrugated (paper or plastic)
Foam Board
Magnetic Sheets
Fabric
Acrylic

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