about crux retail

industry leading

retail displays

design. engineering. manufacturing.

Since 2011, we've led custom display design and manufacturing. Our expert team crafts innovative, custom retail displays, meeting the highest standards with quality service and products.

Crux Retail designs, engineers, and manufactures custom retail displays for in-store environments across international, national, and regional retail networks. We specialize in permanent and semi-permanent point-of-purchase (POP) displays, point-of-sale (POS) solutions, store fixtures, and interactive merchandising installations built for scalable retail rollouts. Our team supports display design, engineering, prototyping, production, and rollout execution to help brands improve product visibility, shopper engagement, and in-store conversion. With our proprietary PEAK Method, we guide projects from strategy through deployment, ensuring displays are optimized for real-world retail performance.

Modern open-concept office space with workstations, people working, and a glass-walled conference room.
Modern black brick office building with large windows and the name "CUXREtel" on the side. Front steps lead to glass door with a small awning, surrounded by landscaped area with mulch and small shrubs, and trees in the background under a partly cloudy sky.
Large industrial workspace with printing or cutting equipment, white walls, polished concrete floor, fluorescent ceiling lights, and shelves with supplies.
A large industrial warehouse with gray brick exterior, four loading dock doors numbered 1 to 4, and a small ramp and stairs leading up to door 1. The warehouse is surrounded by a paved lot with some trees and shrubs in the foreground and a wooded hillside in the background under a blue sky.
Interior staircase with wooden steps and black handrail, orange wall with partially visible words, beige perforated panel, grey and blue walls, and white ceiling with recessed lighting.

giving back is

paying it forward

We believe an important role of our company is to be a good steward in our community. We have committed to contributing both financially and personally to improve the communities around us and the lives we engage with better than we found them.

A circular logo with a gear-like border, featuring the text 'BEARINGS BIKE WORKS' and a stylized illustration of a bicycle in the center with yellow and black colors.

partnership

our proud

Black and white photo of a person's face upside down, with one hand near the face. The background features pink mountain illustrations and the text "OUTDOOR UNFILTERED" with a white tree icon in the middle.

We partner with Outdoor Unfiltered to help great outdoor gear stand out through better product displays where it matters most.

Our conversation is about the space between outdoor culture and retail, and how displays can better reflect how people actually experience the outdoors.

It’s about people, environments, and the way outdoor life really feels, and how that gets translated when someone is standing in front of a shelf. This is also about making sure you will feel the adventure right away on the display.

It’s the difference between just seeing gear on a shelf and actually getting a sense of what it’s meant for, what it’s like to use it, where it belongs, and the kind of moments it’s part of when you’re out there.

We’re focused on making that connection feel clearer, more human, and more real.

To gain more insights on this, check the Outdoor Unfiltered podcast here.

outdoor x display

Man smiling with sunglasses and winter gear in a mountainous outdoor landscape with snow and rocky terrain.

Supporting the Conversations Shaping Outdoor Retail

Many outdoor products benefit from demonstration, comparison, and hands-on interaction. Customers want to understand how a product works, how it fits their needs, and why it's worth the investment. This is the world Crux Retail lives in. Read more →

Lane Scheiblauer · Design Director · 2 min read