our process

the peak method

You and your company have worked hard for years to perfect your products. It's a labor of love. We want it to be exciting and easy to display your products in a retail environment. At Crux Retail, we act fast but smart, using our proven peak method to ensure a successful retail launch.

create experiences

capture attention

build connection

peak.

a peek into

We take our clients through the PEAK Method in order to create the most effective and engaging retail display possible.

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preparation.

We know your product well and use our retail skills creatively to increase your sales and create an engaging brand experience. What goes on during this preparation phase is:

#understanding #planning #discovery #research #insights #timelines

Line art illustration of a checklist, a package with a box and arrow, a webpage with charts and gauges, and a magnifying glass, all connected by a dashed circular arrow.

engagement.

We focus on what truly excites and easily connects your perfect customer at every step of their shopping experience. What goes on during this engagement phase is:

#design #sketch #concept #3Drendering #augmentedreality #connectemotion

Illustration of innovation and teamwork concepts including a lightbulb with gear, a group of people with gears, an open box, and a brain with a checkmark.

action.

This is when things get real. We create eye-catching retail displays, from early prototypes to full production. What goes on during this action phase is:

#prototyping #engineering #manufacturing #packaging #logistics #installation

Icon illustration of gears, a magnifying glass with a box inside, a group of people, and a check mark inside a gear surrounded by a circular arrow, all in a monochrome style.

key metrics.

Continuous improement starts with tracking results. We partner with help retailers, and keep improving every part so your display always works its best. What goes on during this key metric phase is:

#assessment #ROImeasurement #engagementrate #operationalefficiency #salesimpact #customerretention