Frequently Asked Questions
About Custom Retail Displays
Crux Retail designs, engineers, and manufactures custom retail displays for brands selling through physical retail environments. Our display programs are built to improve product visibility, shopper engagement, and in-store conversion across multi-location retail networks.
What does Crux Retail do?
Crux Retail designs, engineers, manufactures, and supports the rollout of custom retail displays for in-store environments. We focus on scalable display programs that help brands clearly communicate product value and drive sell-through at retail.
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What is the PEAK Method?
The PEAK Method is Crux Retail’s proprietary process for retail display development. It guides how displays are planned, designed, engineered, and executed to perform in real retail environments and scale consistently across store networks.
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PEAK stands for:
Preparation, Engagement, Activation, and Key Metrics.
What types of retail displays do you design and manufacture?
Crux Retail designs and manufactures custom retail displays for in-store environments, supporting product education, visual merchandising, and shopper engagement at scale. Our displays are built for durability, clarity, and performance in real retail conditions.
We design and produce:
✔️ Floor displays and endcaps
✔️ Wall-mounted retail displays
✔️ Countertop displays
✔️ Point-of-purchase (POP) displays
✔️ Point-of-sale (POS) displays
✔️ Interactive retail displays with digital or product-demo elements
✔️ Store-within-a-store and branded retail environments
✔️ Franchise support kits with branded signage and point-of-sale displays
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Endcap display example
Do you create custom branded retail displays?
Yes. Crux Retail creates custom branded retail displays. Every retail display we produce is custom-designed to align with your brand, product mix, and retail environment. Displays can incorporate custom shapes, branded graphics, materials, and interactive features to support shopper education and confident purchase decisions.
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Do you offer printing and branding in-house?
Yes. Crux Retail provides in-house large-format printing and CNC fabrication, allowing us to maintain quality, consistency, and speed across production runs.
Our Printing+ capabilities include:
✔️ Large-format graphic printing
✔️ CNC routing and component fabrication
✔️ Custom finishes and assembly
✔️ Retail-ready kitting and packaging
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In-house printing examples
What materials do you use for retail displays?
Crux Retail works with a wide range of durable, retail-approved materials selected based on performance, retailer requirements, and brand aesthetics.
Common materials include:
✔️ Wood and engineered wood products
✔️ Metal and aluminum
✔️ Plastics and acrylics
✔️ Composite and mixed materials
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Do you offer retail display design only?
Design is part of our process, but Crux Retail specializes in end-to-end retail display programs.
Our services include:
✔️ Retail display design and engineering
✔️ Prototyping and testing
✔️ Custom manufacturing
✔️ Rollout and logistics support
This approach ensures displays are designed with real-world production and deployment in mind.
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Crux Retail’s prototyping process includes assembly, testing, and quality checks
Can you produce a single custom retail display?
Crux Retail focuses on custom volume production rather than one-off displays. Our programs are best suited for brands that require consistent, repeatable displays across multiple retail locations, regions, or dealer networks.
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Do you make trade show displays?
No. Crux Retail specializes exclusively in in-store retail displays designed to live on the sales floor and support ongoing shopper engagement and sell-through. We do not produce trade show or exhibit displays.
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How long does it take to develop a custom retail display?
Timelines vary depending on display complexity, materials, and production volume.
Most programs include:
✔️ Strategy, design, and engineering
✔️ Prototyping and refinement
✔️ Production and quality control
✔️ Shipping and rollout planning
Crux Retail provides a clear custom retail display program timeline during the consultation phase once requirements are defined.
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How much do custom retail displays cost?
Pricing for custom retail displays depends on several factors, including:
✔️ Display size and complexity
✔️ Materials and finishes
✔️ Quantity and production volume
✔️ Rollout and logistics requirements
Because every program is unique, Crux Retail provides custom quotes tailored to your goals and budget.
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How do you ensure retail displays are effective?
Crux Retail designs retail displays with performance in mind by combining retail strategy, functional design, and durable engineering.
Effective displays are built to:
✔️ Clearly communicate product benefits
✔️ Guide shopper attention and decision-making
✔️ Withstand real retail conditions
✔️ Support consistent branding across locations
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What is the difference between POP displays and POS displays?
POP (point-of-purchase) displays influence shoppers while they browse and compare products throughout the store. POS (point-of-sale) displays support conversion near checkout or final decision points. Both can be custom-designed to align with your retail strategy.
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POP display example
Do you support retail rollouts across multiple stores and chains?
Yes. Crux Retail specializes in retail rollouts across multiple stores, retail chains, and independent dealers/retailers, delivering consistent, scalable display programs for brands selling through national and regional retail environments. We design and manufacture displays with repeatability in mind, ensuring brand consistency, quality control, and efficient deployment across every location.
Our rollout support can include standardized production, retail-ready packaging and kitting, and coordination with logistics partners to help brands deploy displays smoothly across store networks.
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Who is Crux Retail best suited for?
Crux Retail partners with product-driven brands selling through:
✔️ Big-box retail
✔️ Specialty retail
✔️ Dealer and franchise networks
✔️ Multi-location retail environments
We are a strong fit for brands launching new products, expanding their retail presence, standardizing displays across locations, or implementing modular display programs that cater to a varied dealer network.
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Ready to talk about your retail display program?
If you’re planning a new retail display or expanding an existing program, our team can help you determine the right approach for your brand and retail environment.