display program
built around product education.
sales tools · wholesale execution · demo education · visual functionality
explore the work
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EVO Lite sales demo kit
what we did:
This mobile sales demo kit was designed to bring Cooper Lighting’s EVO Lite performance directly to prospective buyers.
By combining live illumination, modular components, and clean brand storytelling, the kit transforms product specs into a hands-on lighting experience that accelerates specification and purchase decisions.
the result:
▸ Live powered fixtures allow buyers to see true light output, color quality, and beam performance in real time
▸ Modular component display showcases trims, optics, and configurations to simplify specification conversations
▸ Portable, self-contained design enables field reps to deliver a consistent brand experience across distributor showrooms and on-site meetings
▸ Clear feature callouts and labeling translate technical performance into buyer-relevant benefits such as efficiency, versatility, and ease of installation
▸ Premium brand presentation reinforces EVO Lite’s position as a high-performance architectural lighting solution
how we get more
from your in-store footprint
Constraints are our superpower. Every client has a different space and business needs.
Our approach leverages the most out of your brand’s in-store footprint by creating designs and solutions that:
engage shoppers
with tactile and interactive product features.
give floor associates a sales tool
used to communicate value and encourage trials.
improve the customer experience
by making products easier to discover.
create retailer buy-in
through bold aesthetics without disrupting store layouts.
scale cohesively
across retail chains and dealer networks.
The goal is simple: