display

interactive

An educational display booth about wood and building materials, featuring yellow and black signage, graphics of wood samples, and information about wood products.

Interactive Retail Displays That Educate, Engage, and Convert  

Crux Retail designs and builds interactive and experiential retail displays that invite shoppers to engage with products, experience key benefits firsthand, and gain confidence before purchase. By combining physical interaction with digital content, our experiential displays turn passive browsing into active discovery.

These experiences are designed to educate, demonstrate value, and drive deeper brand engagement at the point of sale.

Indoor stationary exercise bike with a digital display showing a cycling scene, equipped with a screen, handlebar, saddle, and a base with branding Wahoo and a built-in fan.

Designed for Hands-On Engagement  

Experiential retail displays are most effective when they feel intuitive and purposeful. Crux Retail creates experiences that encourage shoppers to:

  • Touch, test, and explore products

  • Trigger content through motion, touch, or sensors

  • Visualize performance, features, or outcomes

  • Learn at their own pace or with associate support

Each interaction is intentionally designed to reduce uncertainty and reinforce product value.

A Wahoo treadmill with a screen showing a virtual biking route, placed on a blue mat with Wahoo branding and features like dynamic movement and seamless connectivity.

Where Physical & Digital Meet 

Crux Retail integrates digital elements seamlessly into physical retail environments, including:

  • Touchscreens and digital interfaces

  • Sensor-driven or mechanical interactions

  • Visual demonstrations and comparisons

  • Guided step-by-step learning experiences

These elements work together to tell a clearer product story and support informed decision-making.

A person holds a Makita cordless drill in front of a Makita display board with instructions to scan tools with a teal tag or battery.

Built for Complex Products & High-Consideration Purchases   

Interactive retail displays are ideal for products that benefit from explanation or demonstration. Crux Retail designs experiences that help shoppers:

  • Understand how a product works

  • Compare features or performance

  • See real-world applications

  • Experience benefits before buying

By simplifying complex information, interactive displays help brands build trust and shorten the path to purchase.

An interactive heat demonstration machine for automotive window tinting, featuring a rotating wheel, a screen, and instructions on adjusting heat levels, with a photo of a red sports car and a man walking nearby in the background.

Flexible Across Retail & Experiential Environments 

Crux Retail’s interactive and experiential retail displays are designed to perform across a variety of environments, including:

  • In-store retail floors

  • Showrooms and brand environments

  • Mobile and traveling displays

  • Trade show and experiential activations

Each solution is engineered for durability, reliability, and long-term performance in high-traffic settings.

End-to-End Interactive Display Execution 

Crux Retail manages the full lifecycle of experiential display programs, including strategy, design, engineering, fabrication, software integration, logistics, and installation.

The result is a seamless, reliable experience delivered through a single partner.

Two men standing and looking at a digital display and information kiosk at a showroom for yard and deck materials, with promotional posters and product displays around.
Interior of a showroom or educational space with displays about domestic air conditioners and furnaces, a wooden table with chairs, and a wall screen.

Let’s Create an Experiential Retail Display That Works 

Looking to engage shoppers in a more meaningful way? Contact Crux Retail to start building your interactive display.

Two ski coaching kiosks with displays showing ski scenes, arranged with skiing equipment like boots and sensors, promoting personalized coaching for skiers.