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Brand Experience

Custom In-Store Displays for Home Improvement Brands 

Crux Retail designs and builds custom home improvement retail displays that help shoppers understand materials, tools, and project solutions before they buy. From building products and lumber to power tools and hardware, our displays bring clarity to complex purchase decisions.

We partner with home improvement brands to create retail experiences that educate customers, support project planning, and drive confident, informed purchases.

Built for the Home Improvement Shopping Experience   

Home improvement shoppers are often planning, comparing, and problem-solving. Crux Retail designs displays that support this mindset by combining:

  • Clear product education and comparison

  • Real materials and tools shoppers can see up close

  • Visual guidance that simplifies project decisions

  • Durable construction for demanding retail environments

Our displays help customers move from inspiration to action with confidence.

Experience Across Home Improvement Categories    

Crux Retail has delivered retail display programs across a wide range of home improvement categories, including:

  • Building materials and lumber

  • Outdoor living and decking products

  • Power tools and equipment

  • Hardware and installation solutions

  • Project-driven and DIY product assortments

These displays are commonly deployed in big-box home improvement stores, regional chains, and independent retailers.

Designed to Educate & Drive Conversion   

Home improvement purchases are rarely impulse decisions. Our displays are built to:

  • Explain product differences and use cases

  • Support DIY and contractor decision-making

  • Reduce uncertainty around materials and tools

  • Increase shopper confidence at the point of sale

By making complex information easy to understand, Crux Retail helps brands improve engagement and sell-through.

Scalable for National & Regional Retail Programs  

Crux Retail supports home improvement brands with display programs designed to scale across locations while maintaining consistency.

  • We help brands manage:

  • Multi-store rollouts

  • Product updates and refreshes

  • Seasonal and promotional programs

  • Long-term retail consistency

This approach ensures your brand shows up clearly and consistently, no matter the store footprint.

End-to-End Display Execution 

Crux Retail provides full-service support for home improvement retail displays, including design, engineering, fabrication, printing, logistics, and installation — all managed through a single, accountable partner.

Let’s Build Your Home Improvement Retail Experience 

Looking to elevate your home improvement brand at retail? Contact Crux Retail to start the conversation.