interactive technology
There are numerous interactive experiences utilizing technology that can be introduced to the retail space, enhancing the customer experience.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
What experience do you want to create for the customer?
Once you have identified the desired customer experience, you can begin to identify the necessary tools to achieve your vision.
- Power: Will a source of power be available or will batteries need to power the device? Displays that are constantly on (plugged-in) have a higher percentage of interaction than those that a dormant (battery).
- Screen Size: What will be the customer's viewing distance? What size gives the best user experience?
- Content: HTML, custom application? Who will be building and maintaining the content? Do you want this managed for your brand?
- Touch: Are you displaying content for viewing only, or do you want the customer to interact with the screen?
- Connectivity: If necessary, will the store allow a connection to their network, or is a cellular connection needed?
- Updates: How will the content get updated and how often? Will you push content remotely or update manually on each device?
- Peripherals: What other items could be incorporated into the interactive experience? Simple push buttons, automatic "product lift" activation sensors, RFID tags, printers, motion activation, etc.?
- Data: Is it important to get user interaction data? If so, what data is needed to show a successful program?
- Sound: Will sound be needed? Will it constantly be on or only activated when someone is viewing content? Store associated may turn off devices to avoid hearing repetitive sounds.
Start by considering the desired experience then evaluate if a device is necessary to achieve those objectives. A screen isn't always the optimal solution and shouldn't be the primary focus.
- Light can captivate attention and create unique focal points, eliminating the need for a screen.
- Sound can engage a customer and bring them into an experience with your product.
- Smell has the ability to instantly elicit emotions and memories unique to each individual customer.
The ultimate goal is to CREATE AN UNFORGETTABLE EXPERIENCE!
