turning building materials
into a guided buying experience.
68 SKUs · 200+ configuration · product comparison · dealer showrooms · modular system
explore the work
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showroom experience
what we did:
YellaWood’s immersive, full-scale “Showroom-in-a-Showroom” fixture for brings a dimensional, architectural touch to retail environments; merging education, comparison, and inspiration in a single display. By combining tangible product samples with lifestyle visuals and category callouts, the display creates a high-impact destination for contractors sourcing building supplies.
the result:
▸ Category-level storytelling with clear benefit-driven messaging to guide informed decision-making.
▸ Tactile interactions with physical wood samples let customers compare textures, grains, and finishes, encouraging in-store engagement and boosting material confidence.
▸ Stain showcase & swatch center integrate stain samples with color names and finishes help shoppers visualize aesthetic outcomes and choose the right tone.
▸ Inspirational lifestyle imagery and application examples surround the fixture, turning raw materials into aspirational home improvement ideas.
▸ Custom architectural pergola canopy anchors the display as a marquee brand moment, instantly drawing attention on the sales floor.
modular slatwall program
what we did:
This wall-mounted showroom solution delivers a full product education journey in a compact footprint. Designed to drive upsell opportunities and simplify associate storytelling, the display breaks down options by category with bold visuals. This format empowers homeowners and contractors to confidently build with YellaWood, while showcasing complementary brands in a single, unified location.
the result:
▸ Product layout streamlines product navigation across decking, fencing, fasteners, joist protection, and stains.
▸ Side-by-side sample boards enable shoppers to easily compare Good, Better, Best tiers, facilitating trade-up decisions.
▸ Cross-brand merchandising highlights YellaWood’s ecosystem with compatible brands like TimberTech and Starborn Fasteners.
▸ Large visual headers + QR codes blend emotional appeal with interactive education to support omnichannel experiences.
▸ Optimized for showroom & retail spaces while maximizing storytelling power.
one selling experience.
built for every dealer footprint.
We create one consistent, effective way for customers to experience, understand, compare, and buy your products, then adapt that experience to fit the physical space available at each dealer.
store-within-a-store
create a dedicated brand experience within the dealer’s existing footprint.
the impact:
Transform existing retail space into an immersive, branded destination that organizes the product story, encourages exploration, and gives shoppers a clearer path from discovery to confident purchase, without requiring a dedicated standalone showroom.
gondola-mounted
Make existing retail space work harder.
the impact:
Turn existing fixtures into a branded selling tool that increases product visibility, simplifies comparison, and helps shoppers make confident decisions without requiring additional floor space.
p.o.p. island
create a destination on the sales floor.
the impact:
A high-impact focal point that draws shoppers in, creates a dedicated product experience, and gives brands more opportunity to educate, engage, and convert customers.
how we get more
from your in-store footprint
Constraints are our superpower. Every client has a different space and business needs.
Our approach leverages the most out of your brand’s in-store footprint by creating designs and solutions that:
engage shoppers
with tactile and interactive product features.
give floor associates a sales tool
used to communicate value and encourage trials.
improve the customer experience
by making products easier to discover.
create retailer buy-in
through bold aesthetics without disrupting store layouts.
scale cohesively
across retail chains and dealer networks.
The goal is simple: