must read
knowledge center
You and your company have spent years creating and refining your products to make them perfect. It’s a labor of love and we want the process of bringing your products to retail to be just as exciting (and less stressful!). At Crux, we move quickly, yet strategically, though proven steps that lead to a successful retail rollout.
How new technologies are transforming retail displays and customer engagement.
When technology becomes the attraction instead of the product, it usually creates more distraction than engagement. On the other hand, when it's integrated naturally into the shopping experience, it helps customers understand products that would otherwise require a salesperson to explain.
Which companies offer comprehensive services from concept design to production for retail environments?
Managing each step through separate vendors can introduce delays, communication gaps, and unexpected costs. A comprehensive partner keeps those pieces aligned from the beginning, creating a smoother process for everyone involved.
Supporting the Conversations Shaping Outdoor Retail
As the outdoor industry continues to evolve, we look forward to learning alongside the brands, retailers, and leaders helping shape what comes next. We work with brands to create retail displays and experiences that help shoppers engage with products in a meaningful way.
Why brand budgets don’t exist, until they do.
If you’re trying to get physical brand investment funded in your organization, here’s what tends to work. Stop making the case for what good looks like. Start making the case for what the current situation is costing.
What we’re actually building when we build a retail display.
A retail display, a tradeshow environment, a dealer experience, a consumer activation, these are all variations on the same problem: a brand needs to be present somewhere physical, and that presence needs to do something.
A weak physical presence isn’t just an aesthetic problem. It’s a revenue problem.
Multiple studies have found that over 60% of purchase decisions are made in the store, and many of those decisions happen while shoppers are comparing products at the shelf.
Your brand spends a fortune to get someone in the door. Then it disappears.
If someone already cares about your brand and shows up somewhere physical a store, a tradeshow, a dealer environment, an event what do they experience?
interactive technology
There are numerous interactive experiences utilizing technology that can be introduced to the retail space, enhancing the customer experience.
augmented reality
Wood is available in three forms: solid wood, plywood and particle board. Each has its benefits depending on scope of work.
proof in practice,
strategy in action
Explore the thinking, design, and execution behind the retail displays, branded environments, and activations we build for leading brands.
behind the build,
beyond the display
Watch project walkthroughs and behind-the-scenes content that showcase how we design and build impactful retail environments.