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You and your company have spent years creating and refining your products to make them perfect. It’s a labor of love and we want the process of bringing your products to retail to be just as exciting (and less stressful!). At Crux, we move quickly, yet strategically, though proven steps that lead to a successful retail rollout.
Why brand budgets don’t exist, until they do.
If you’re trying to get physical brand investment funded in your organization, here’s what tends to work. Stop making the case for what good looks like. Start making the case for what the current situation is costing.
What we’re actually building when we build a retail display.
A retail display, a tradeshow environment, a dealer experience, a consumer activation, these are all variations on the same problem: a brand needs to be present somewhere physical, and that presence needs to do something.
A weak physical presence isn’t just an aesthetic problem. It’s a revenue problem.
Multiple studies have found that over 60% of purchase decisions are made in the store, and many of those decisions happen while shoppers are comparing products at the shelf.
Your brand spends a fortune to get someone in the door. Then it disappears.
If someone already cares about your brand and shows up somewhere physical a store, a tradeshow, a dealer environment, an event what do they experience?
wood
Wood is available in three forms: solid wood, plywood and particle board. Each has its benefits depending on scope of work.
printing
Each printing type has its specific uses, influenced by factors such as the quantity needed, the quality of the image, the type of material being printed, and cost considerations.
metal
Metal is an excellent choice for custom display construction due to it’s durability, strength, adaptability, and positive environmental impact. Steel and aluminum are easily and infinitely recyclable.
interactive technology
There are numerous interactive experiences utilizing technology that can be introduced to the retail space, enhancing the customer experience.
augmented reality
Wood is available in three forms: solid wood, plywood and particle board. Each has its benefits depending on scope of work.