Yakima's Core Display Strategy

Modular POP + Configurable Retail Platform

overview

Yakima partnered with Crux Retail to develop a core retail display system designed to support multiple product categories, configurations, and retail environments.

Built as a flexible platform, the display allows retailers to showcase different Yakima solutions within a single footprint, adapting to changing assortments without requiring a full redesign.

at a glance

• Category: POP Display System

• Capabilities: Design + Engineering + Fabrication

• Environment: Automotive / Outdoor Retail

• Scope: Modular display with interchangeable components and product mounts

Yakima - General Outdoor

the opportunity

Yakima’s product lineup spans multiple categories, from roof racks to hitch-mounted systems and accessories.

At retail, that creates complexity:

• Different stores carry different assortments

• Product mixes evolve over time

• Static displays can’t keep up with changing needs

• Multiple fixtures can fragment the brand experience

the approach

Design once. Configure endlessly.

The solution was a single core unit that can flex across product lines and retail requirements.

• Modular architecture
  Components can be swapped, added, or reconfigured

• Multi-category support
  Accommodates roof rack systems, hitch-mounted products, and accessories

• Integrated storytelling
  Graphics and messaging update alongside product configurations

• Consistent brand presence
  Maintains a unified Yakima look across all variations

Yakima - General Outdoor

Yakima - Paddle Shop

execution

The system is engineered for real retail conditions:

• Durable structure supports heavy product loads

• Interchangeable mounts allow quick product changes

• Compact footprint maximizes use of floor space

• Mobile base enables easy repositioning within the store

the result

A display system that evolves with the product line and the retailer.

• One fixture supports multiple merchandising strategies

• Retailers can update displays without replacing them

• Brand presence remains consistent across locations

• Product stories stay relevant as assortments change

why it works

Retail isn’t static. Product lines change, stores change, and displays need to keep up.

A modular system ensures the display stays useful long after initial rollout.

One display. Multiple possibilities.

Yakima - Rack Speciality Retailer