consistent retail display

rollouts across every store

from pilot programs to nationwide retail rollouts

Whether you're testing a new merchandising concept in a handful of stores or preparing for a rollout across hundreds or thousands of retail locations, Crux Retail helps brands execute retail programs with consistency from concept through installation. Our team combines design, engineering, manufacturing, inventory management, fulfillment, and ongoing program support to ensure every display delivers the same brand experience wherever it's deployed.

Silhouette of mountain range against a black background

retail rollout experience

brands trust Crux Retail with retail displays that need to perform across hundreds or thousands of locations.

That experience has shaped the way we approach design, manufacturing, fulfillment, and nationwide rollout.

“ I've used Crux Retail exclusively for all of our national retail fixture project needs from concept through design and implementation. Lane and his team are pros and are always there to help. I would highly recommend Crux Retail to any manufacturing business who needs a partner in placing products on the retail floor with genuine account support."

-Kristian Kolflat, Yakima

Close-up of the Tekko logo with a red background and white stylized text.

͍

White and orange graphic featuring stylized stylized hand tools including a hammer, wrench, screwdriver, and pliers over an orange background.

demo kiosk

the launch:
2,000+ The Home Depot locations

Display shelf of Makita power tools and accessories, including drills, batteries, and chargers, with pricing and promotional signage.

Designed for nationwide deployment, this modular merchandising program was rolled out to all The Home Depot stores across the U.S. The system gives shoppers a hands-on way to compare Makita's cordless platform while maintaining a consistent brand presentation across the entire network.

Logo for Nuun hydration featuring the word 'nuun' in large blue lowercase letters with a small plus symbol in a circle above the 'n' and the word 'hydration' in smaller blue lowercase letters beneath.

͍

The Target logo featuring a red bullseye with the word "TARGET" below in red capital letters.

gravity shelf dispenser

the launch:
2,000+ Target locations

Display of blue and purple hydration supplement bottles on a clear, multi-level acrylic stand.

Developed for high-volume retail, this merchandising program improved product visibility while keeping the fixture compact and easy to maintain. The nationwide rollout included 2,000+ Target stores throughout the U.S.

YAKIMA logo in bold red letters on a black background

͍

Outline of the words 'ALL ICE CREAM' with a star and a pine tree shape.

p.o.p. floor display

the launch:
190+ REI locations

A display stand with Yakima-branded outdoor gear, including a truck rack, roof rack, cargo carrier, bike rack, water accessories, and snow gear, with signs indicating different system components.

This modular display program helps shoppers compare Yakima's roof rack systems and accessories through a hands-on retail experience and product education. The rollout delivered a consistent brand presentation across more than 250 REI stores nationwide.

Logo for Nuun hydration in blue text on a black background.

͍

Logo of Whole Foods Market with a green background and the store's name in black text.

aisle interrupter dispenser

the launch:
500+ Whole Foods locations

Blue display stand with Nuun electrolyte drink tablets in various flavors, labeled as enhanced drink tabs that add to 16 oz of water.

Designed to fit seamlessly within existing shelving, this gravity-fed display improved product presentation without disrupting the shopping experience. The program was deployed across Whole Foods Market’s U.S. footprint.

The word 'wahoo' in white outlined text on a black background.

͍

Outline of a forest scene with trees and mountain peaks above.

countertop stand

the launch:
190+ REI locations

A Wahoo ELEMNT Roam GPS cycling computer displaying speed, distance, time, calories burned, and elevation data, connected to a Wahoo-branded display stand with product information about the ELEMNT Roam.

To showcase Wahoo's connected fitness ecosystem, this interactive display gives shoppers the opportunity to see and feel Wahoo’s bike computers and how the products mount to handlebar structure. Both display stands were created in accordance with REI retail guidelines and launched across its U.S. retail network.

what enterprise

brands need

When launching large merchandising programs, brands need a partner capable of supporting the entire retail lifecycle, from early concepts and prototypes to manufacturing, inventory management, store fulfillment, and long-term program maintenance.

design & engineering

collaborative concept development, engineering, CAD, prototyping, and production-ready documentation.

manufacturing

production capabilities that scale from pilot programs to nationwide retail deployments.

warehousing

secure inventory management for displays, replacement parts, and printed graphics.

inventory management

monitor inventory levels and replenish displays as retail demand changes.

fulfillment

ship complete display programs or individual replacement components directly to stores, dealers, or distributors.

graphic refreshes

update branding, pricing, seasonal messaging, and product launches without replacing the entire display.

ordering portal

custom ordering systems simplify replacement graphics, spare parts, and additional display orders across dealer networks.

ongoing
program support

as product lines evolve, merchandising programs evolve with them.

supporting every stage of your retail program

discovery

concept development

engineering

prototype

manufacturing

warehousing

retail fulfillment

graphic refreshes

program support

to scale

designed

unique designs

1200+

countries

50+

retail-locations

2000+

delays

0

hundreds dealer
locations

multiple retail channels


home improvement


outdoor recreation


food & beverage


sporting goods


RV


independent dealers


why brands continue working with Crux Retail

enterprise retail programs require dependable execution.

Brands choose Crux Retail because we combine creative merchandising with operational support that keeps programs running long after the initial rollout. Through seasonal product launches, expansion into new retailers, graphic refreshes, and display replenishments across dealer networks, Crux Retail serves as a long-term retail display merchandising partner.

consistent execution

nationwide fulfillment

inventory management

graphic refreshes

dedicated program support

scalable manufacturing

retail expertise

can you support pilot programs before a national rollout?

Yes. Many retail programs begin with a pilot deployment to evaluate merchandising effectiveness, customer engagement, and operational execution before expanding to additional locations.

Our team can design, prototype, manufacture, and fulfill pilot programs while building a scalable foundation for future regional, national, or international rollouts.

1

how do you handle inventory and replacement displays?

Crux Retail offers warehousing and inventory management services to help brands maintain retail programs over time.

We can store displays, replacement components, and graphics, then fulfill individual orders as stores, dealers, or distributors need them. This helps reduce downtime and keeps merchandising programs looking their best without requiring large replacement orders.

2

can graphics be updated without replacing the fixture?

Yes. Many of our display systems are designed to accommodate future graphic updates, allowing brands to refresh messaging, pricing, seasonal promotions, or product launches without replacing the entire display.

This approach helps extend the life of merchandising programs while reducing overall costs.

3

can you ship directly to retail locations?

Yes. We routinely coordinate shipments to retail stores, dealer locations, distributors, and warehouses based on each client's rollout strategy.

Whether your program involves a handful of locations or hundreds of destinations, our fulfillment process is designed to support consistent execution across the retail network.

4

can you support dealer networks?

Absolutely. In addition to national retail programs, we support dealer networks with customized ordering, inventory management, fulfillment, and ongoing program maintenance.

Whether serving independent retailers, distributors, or specialty dealers, our goal is to make it easy to deploy and maintain a consistent brand experience across every location.

5

can you deploy internationally?

Yes. Our retail displays have been deployed in more than 50 countries.

From engineering displays for different retail environments to coordinating international production and shipping requirements, we work with clients to support global merchandising programs while maintaining consistent brand presentation.

6

how do you manage ongoing merchandising programs?

Yes. Our involvement doesn't end once the displays ship.

We continue supporting retail programs through inventory management, graphic refreshes, replacement parts, additional production runs, and fulfillment services as product lines evolve. By providing ongoing operational support, we help brands maintain a consistent retail presence long after the initial rollout.

7

retail program

let's build your next

Whether you're replacing an existing merchandising partner or launching a new retail program, Crux Retail helps brands create retail experiences that scale.

Many display manufacturers stop after production.

Crux Retail continues supporting your retail program long after the displays ship.

Whether managing inventory, printing updated graphics, fulfilling replacement components, or preparing for your next product launch, our team is built to support the complete lifecycle of your merchandising program.

beyond manufacturing