Nuun hydration logo in blue text with a plus sign above the 'n' and the word hydration below in smaller font.
Silhouette of mountain range against a black background

target shelf dispenser

A clear acrylic display cart showing several bottles of Nuun hydration sport drink in tri-berry flavor with purple and blue labels.

what we did:

Designed for high-traffic wellness aisles, this clear acrylic shelf dispenser maximizes visibility while keeping Nuun's hydration tablets organized and easy to shop. The gravity-fed design automatically advances product to the front, ensuring a clean presentation that helps shoppers quickly identify flavors and make purchase decisions.

the result:

▸ Gravity-feed merchandising system continuously fronts product, reducing shelf maintenance and improving on-shelf availability.
▸ Transparent acrylic construction keeps the focus on Nuun's distinctive packaging while maintaining an open, premium appearance.
▸ High-capacity format increases facings and inventory depth within a compact retail footprint.
▸ Integrated flavor signage simplifies product selection and helps shoppers navigate multiple SKUs.
▸ Designed for Target shelf sets to improve visibility, organization, and category impact within the hydration aisle.

whole foods aisle disruptor

Blue vending machine shaped like a skateboard with bottles of drink inside, labeled 'HYDRATION' and 'YOU CAN FEEL IT'.
Display stand with electrolyte enhanced drink tabs, featuring various colored bottles and packaging.

what we did:

This vertical aisle disruptor creates a powerful secondary placement opportunity that captures shopper attention outside the traditional hydration set. By combining bold branding with a compact, high-density product presentation, the display drives impulse purchases while reinforcing Nuun's core hydration message.

the result:

▸ Slim vertical footprint delivers significant visual impact without disrupting shopper flow through the aisle.
▸Secondary placement strategy extends brand reach beyond the primary shelf set and captures incremental sales opportunities.
▸ Multi-flavor presentation showcases product variety while encouraging trial and discovery.
▸ Prominent brand messaging communicates Nuun's hydration benefits from a distance, increasing awareness and stopping power.
▸ Purpose-built for Whole Foods environments where space efficiency and clean merchandising are critical to retail success.

Close-up of a row of blue electrolyte drink powder packets in a display rack.
Disassembled blue metal shelf with wheels, containing batteries, batteries packages, and a sign that says 'YAHOO! I FEEL NOTHING' and 'n noun'.