adapting one brand
to different retail environments.
target + whole foods retail footprints · multi-channel nationwide deployment · 2,500+ store locations · branding at scale
explore the work
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target shelf dispenser
what we did:
Designed for high-traffic wellness aisles, this clear acrylic shelf dispenser maximizes visibility while keeping Nuun's hydration tablets organized and easy to shop. The gravity-fed design automatically advances product to the front, ensuring a clean presentation that helps shoppers quickly identify flavors and make purchase decisions.
the result:
▸ Gravity-feed merchandising system continuously fronts product, reducing shelf maintenance and improving on-shelf availability.
▸ Transparent acrylic construction keeps the focus on Nuun's distinctive packaging while maintaining an open, premium appearance.
▸ High-capacity format increases facings and inventory depth within a compact retail footprint.
▸ Integrated flavor signage simplifies product selection and helps shoppers navigate multiple SKUs.
▸ Designed for Target shelf sets to improve visibility, organization, and category impact within the hydration aisle.
whole foods aisle disruptor
what we did:
This vertical aisle disruptor creates a powerful secondary placement opportunity that captures shopper attention outside the traditional hydration set. By combining bold branding with a compact, high-density product presentation, the display drives impulse purchases while reinforcing Nuun's core hydration message.
the result:
▸ Slim vertical footprint delivers significant visual impact without disrupting shopper flow through the aisle.
▸Secondary placement strategy extends brand reach beyond the primary shelf set and captures incremental sales opportunities.
▸ Multi-flavor presentation showcases product variety while encouraging trial and discovery.
▸ Prominent brand messaging communicates Nuun's hydration benefits from a distance, increasing awareness and stopping power.
▸ Purpose-built for Whole Foods environments where space efficiency and clean merchandising are critical to retail success.
how we get more
from your in-store footprint
Constraints are our superpower. Every client has a different space and business needs.
Our approach leverages the most out of your brand’s in-store footprint by creating designs and solutions that:
engage shoppers
with tactile and interactive product features.
give floor associates a sales tool
used to communicate value and encourage trials.
improve the customer experience
by making products easier to discover.
create retailer buy-in
through bold aesthetics without disrupting store layouts.
scale cohesively
across retail chains and dealer networks.
The goal is simple: