shed-inspired case stacker
what we did:
Designed to reflect SweetWater's outdoor roots and independent spirit, this shed-inspired case stacker transforms bulk product merchandising into a branded destination. Built using reclaimed lumber sourced near Atlanta, the fixture creates an authentic retail presence that reinforces SweetWater's personality while driving high-volume case sales.
the result:
▸ Custom shed-inspired architecture connects directly to SweetWater's outdoor lifestyle positioning and brewery heritage.
▸ Reclaimed lumber construction adds authenticity and sustainability while creating a handcrafted appearance.
▸ High-capacity case merchandising supports promotional displays and seasonal volume opportunities.
▸ Bold branded header signage increases visibility from across the store and strengthens brand recognition.
▸ Open-access product presentation allows shoppers to quickly grab cases while maintaining a clean, organized display.
6-pack merchandiser
what we did:
Created to maximize visibility in compact retail footprints, this branded merchandiser organizes multiple SweetWater varieties while reinforcing the brand's "Don't Float the Mainstream" attitude. The fixture combines strong visual branding with efficient product presentation to encourage discovery and trial.
the result:
▸ Multi-SKU organization showcases a variety of SweetWater offerings within a single footprint.
▸ Eye-catching trout graphics and woodgrain finishes reinforce the brand's outdoor personality.
▸ Tiered merchandising structure improves product visibility and makes flavor selection easier.
▸ Compact footprint fits endcaps, promotional areas, and secondary placement opportunities.
▸ Strong side-panel branding ensures visibility even when shoppers approach from the aisle.
branded a-frame chalkboard
what we did:
This customizable A-frame sign brings flexibility to in-store promotions, seasonal messaging, and local activation programs. Designed to complement SweetWater's rustic visual identity, it gives retailers and distributors an easy way to keep messaging fresh and relevant.
the result:
▸ Writable chalkboard surface supports changing promotions, events, and local market messaging.
▸ Portable A-frame design can be repositioned throughout the store to capture shopper attention.
▸ Rustic wood-look construction aligns with SweetWater's brewery-inspired aesthetic.
▸ Double-sided visibility communicates messages to traffic approaching from multiple directions.es.
▸ Supports retailer customization without sacrificing brand consistency.
illuminated brand sign
what we did:
This custom illuminated sign serves as a visual anchor for retail environments, branded displays, and experiential spaces. Combining warm lighting, wood textures, and corrugated metal accents, it captures the character of SweetWater while creating a memorable brand presence.
the result:
▸ Halo-lit logo treatment draws attention and creates premium visual impact.
▸ Mixed-material construction combines wood and corrugated metal for an authentic brewery-inspired look.
▸ Creates a branded destination within retail, hospitality, or experiential environments.
▸ Reinforces brand recognition through consistent use of iconic SweetWater visual assets.
▸ Durable construction supports long-term deployment in high-traffic environments